In this episode, I sit down with Aaron to learn about how he and his agency creates engaging content.
- Focus on copywriting basics. Make every word valuable. This means not using words like “just” or “really.”
- People love a good narrative. Give them a gift of emotional engagement. Pull the strings of your heart without holding back.
- Find personal stories from your daily work and translate that to something of value to people. This means approaching your day like a book, with each meeting as a chapter of a story.
About Aron Aguis:
Aaron Aguis is one of the top LinkedIn Influencers I met. Aaron and his agency, Louder.Online, has delivered growth for global brands such as Salesforce, IBM, LG, Ford, and Coca-Cola. He is featured in Forbes, HuffPo, and Entrepreneur.