Peter Nelson, CEO and Co-Founder of UnDelay.io, and I sat down to discuss Adaptive Design and its impact on Conversion Optimization. Peter brings over 30 years of technology and marketing experience to Marketing Technology space and it was fun chatting with him about everything from his entrepreneurial philosophy to his home in Norway…
Interesting gems of knowledge I picked up:
- How to achieve a unicorn conversion rate for mobile devices…
- What is Adaptive Design and how does it differ from responsive design?
- Mobile specific calls to action and navigation features…
- How to effectively use the sticky header and footer in mobile design?
- How to cut testing time by more than half so you can fit more tests in your testing calendar!
Link to Peter’s Company: UnDelay.io